Bio is the new ecological range of El Corte Inglés. A concept characterized by only one background color and a system that allows, throughcolor, to make the differentation among several references of each product family.
A packaging concept that has a strong presence on the shelves while giving dynamism and allows the easy recognition by the costumer.
We put a smile on cereals, vegetable drinks, vegetable creams … to talk to consumers with a closer and renewed tone. A new concept in line with the El Corte Inglés strategy for its food private brands.
Locality : Madrid, Spain
Project : BIO El Corte Inglés