As the third variant in just three years, Seedlip Grove 42 contributes a citrus-forward flavor to the Seedlip product family. Combining bitter orange, mandarin, blood orange, lemongrass, ginger and lemon, this clean blend continues the brand’s mission to communicate a unique proposition in the drinks market as the world’s first distilled non-alcoholic spirit.
Pearlfisher’s challenge was identifying the distinct layers that set Grove 42 apart from the variants that came before—Spice 94 and Garden 108—in order to bring the integrity of the individual spirit to the forefront of the brand. Beyond the mainstays such as the cap color inspired by the copper stills used to create the product, we illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette, which is displayed on the face of the bottle and throughout the full range of brand touch points.
Designer : Pearlfisher
Locality : New York, USA
Project : Seedlip Grove