Pavlov’s Design recalled their childhood and their grandmothers in calico dresses, who dressed up in something brighter for a holiday, covered lace tablecloths on a table or laid out starch lace napkins, put on the table freshly cooked cakes, painted eggs in a basket and waited for their natives to come.
The package design, developed by Pavlov’s Design, shows the product itself, wrapped in a knot of chintz. Red color for the inside of the package is not chosen by chance – it symbolizes hidden treasure, something important that you need to keep. The outer side of the package resembles a grandmother’s cotton gown or apron. A manual labor – embroidery – was specially made for package design.
Creative Agency : Pavlovs design
Locality : Riazan, Russia
Project : Easter cake: choice of your soul