A new brand that is launched to the market is always a challenge. A way to be designed and structured with conscience. For Filè we start from the origins: from the scientific study of the market and from the analysis, to then come to the name, brand, packaging and web strategy.
After defining the name of the brand, the color palette and the technical characteristics of the packaging, we have designed the labels. A small space, in which to choose what to communicate is essential and where we have defined the type and weight of the photograph in comparison with the graphics and text.
Designer : Liquid Diamond
Locality : Padova, Italy
Project : Creation and launch of a new brand of meat specialties