January 11, 2018
04_BorealeArtisan_FAVOURITE

Lg2

Unique identities
The Artisan series is comprised of both beers already under the Boréale banner and brand new creations:
Scotch Ale du Nord, Pilsner des mers, ISA des chutes, Double Blanche du lac and Saison des plages – each
with its own distinct name and visual identity that represents a different region in Quebec while celebrating
the nature of the province through the unique creative visions of local artists.
“The challenge was to create a different personality for each product while ensuring they were congruent
with the Boréale universe. The mother brand’s DNA is still there, though in a more muted way, and the new
artisanal side is given greater expression, whether through the open basket packaging or a customized
treatment in each case,” mentions Claude Auchu, Partner, Head of Design, Montreal, lg2.
About Boréale
Founded at the end of the ’80s in the Laurentians, Quebec, Boréale is a highly regarded brewery in the
artisanal brewing industry, producing and selling all-natural beers containing no preservatives or colours. A
pioneer in its day, Boréale sold the very first red beer on the Quebec market in 1988 and was the first to
introduce the concept of mixed cases in 1996. The company has developed several different lines, including
the Classic line, a family of white, blonde, golden, IPA, amber, red and dark brews, as well as the Artisan
series, with such names as Scotch Ale du Nord, Pilsner des mers, ISA des chutes, Double Blanche du lac and
Saison des plages.

Creative Agency : Lg2

Locality : Montreal, Canada

Project : Boréale

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