This project is Identity & package design for a fragrance company. Starting from the name “Prende” was the goddess of beauty in which people of my nation believed in. She was identified with the cult of Venus, thus the logo is the simbol of Venus that represented the beauty of women back in that time. Identity was created in a simple and elegant style. The use of Colors and imagery of flowers used are a combination, which gives the impression of a luxurious brand. The idea was to make the user feel the freshness of the perfume through flowers as the main component of scent.