September 1, 2018

Laura Jackson

Popcorn Shed is a British based gourmet popcorn company that launched in 2016 with three flavours (Salted Caramel, Rich Chocolate and Pecan Pie). They have relaunched their range, adding four new flavours, bringing their current range to 7 flavours.

Popcorn Shed gave us the task of turning their Chocolate flavour into a more vibrant colour (from brown to a bright purple). They wanted their signature sheds to remain shed-like but to have more shelf presence, so that they were not only appealing to the gourmet popcorn gift market but to jump off shelf in other retailers such as supermarkets and department stores. We made these taller, thinner and brighter.

Designer : Laura Jackson

Locality : London, UK

Project : British Gourmet Popcorn Gift Boxes Gets a Refresh

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