October 8, 2018

Julia Artero, Ángeles Baeck, Florencia Suaya

Create a revolution in personal care.
New product development: a customizable scent / pack based on someone’s digital feed.
In order to customize and personalize a deodorant to Rexona’s each brand ambassador, a unique scent has been created based on each one’s experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed. A way of gifting someone an instant of that memory they would’ve probably wanted to last forever.

 

 

 

 

 

 

Designer : Julia Artero, Ángeles Baeck, Florencia Suaya

Locality :  Barcelona, Spain

Project : Instance

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