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July 15, 2018

ID Design Studio

The design concept is to communicate the Unique Selling Point of the product: that it is quick, easy & healthy. The box-in-box idea is being used. The main box, made by uncoated cardboard, contains all the information that is the same for all the recipes of the series in monochrome printing. A white semi-box covers it, containing all the custom graphics and information of each recipe, in tetrachrome printing. The two boxes are being attached with three intense-coloured stickers that contain custom information (title of recipe, USP, ingredients)

 

Designer :ID Design Studio

Locality : Serrès, Greece

Project : Take’n’Bake

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