Olive Poem is a single-estate extra virgin olive oil extracted from the earth of Vrontamas in Lakonia, Greece. Meaning to differentiate itself and stand out for its fine character thanks to its natural ingredients and pure production processes, it sought for a packaging that would tell its story with an artistic and mystical essence.
The main request was to create a premium-quality brand identity, addressing people with high nutrition and taste standards, who are truly concerned about the quality and purity of their alimentation. Acquiring a luxury and mostly artistic sense, the packaging was required to differentiate itself in a market full of good-looking, yet low-quality, competition.
Creatively melding product name’s initials to point olive oil’s liquidity, while visually representing the product’s tagline, “a drop of art”, the logotype means to infuse product’s both physical and conceptual distinctive attributes into its visual identity. Enhancing the overall high-quality identity, silkscreen printing on the bottle surface with Gold Pantone highly attributes the conception of olive oil as “green gold”.
Designer : høly
Locality : Athens, Greece
Project : Olive Poem – a drop of art