Becks Filter is a concept for a micro filtered 4.3% ABV lager.
We opted for a green anodised aluminium can for ultimate preservation of taste and flavour.
A ceramic snap on lid offers a sensorial mouth cold lip feel and the micro filtration is communicated via a subtle waisted profile and micro horizontal ribs on the lower section of the can, which also provide increased insulation for a colder beer.
The key equity has been embossed to give a tactile feel whilst the branding has been simplified and elevated.
The unique form has been taken across the 3D elements of glass and beer font.
Locality : London , UK
Project : Becks Filtered