June 7, 2018

Future-Filter

Becks Filter is a concept for a micro filtered 4.3% ABV lager.

We opted for a green anodised aluminium can for ultimate preservation of taste and flavour.

A ceramic snap on lid offers a sensorial mouth cold lip feel and the micro filtration is communicated via a subtle waisted profile and micro horizontal ribs on the lower section of the can, which also provide increased insulation for a colder beer.

The key equity has been embossed to give a tactile feel whilst the branding has been simplified and elevated.

The unique form has been taken across the 3D elements of glass and beer font.

Designer : Future-Filter

Locality : London , UK

Project : Becks Filtered

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