Mirvac is a leading, diversified Australian property group, with an integrated development and asset management capability. They have 45 years of experience in the property industry and an unmatched reputation for delivering superior products and services across their businesses. Principally located in Australia’s four key cities of Sydney, Melbourne, Brisbane and Perth, Mirvac owns and manages assets across the office, retail and industrial sectors, with over $18 billion of assets currently under management.
Our strategic purpose work to Reimagine Urban Life, seeks to effectively define and communicate Mirvac’s unique culture and behaviours. As part of this, Mirvac identified the fundamental core values upon which their culture is built.
We conceptualised these values into “building blocks”, as a tangible and meaningful way to introduce employees to the Reimagined Values campaign.
These “building blocks”, effectively packaged Mirvac’s values as a precious consumer product, to inspire and engage employees.
Locality : Sydney, Australia
Project : Mirvac Reimagine our Values packaging