Our base for this project was this very unique name “Mil Piedras”, which translates as “A thousand stones”, referring to the winery facade which is made of, well… stones. Therefore it was decided to design a strong and clean label that would express this as well as the character of a stony terroir. The chosen colour pallete is rather sober, powerful and elegant: white and gold contrasting with a deep dark blue as background. The fonts used show a strong and determined personality.
Designer : Design Studio Caliptra
Locality : Mendoza , Argentina
Project : MIL PIEDRAS BIANCHI