Davison Williams has designed new packaging for specialist baby food brand, For Aisha. The stage 4 product range for infants aged one to three years recently won the best children’s product in the 2018 World Food Innovation Awards and will be available nationally in Sainsbury’s from 14th April 2018.

For Aisha launched its stage 3 trays in June 2016, adding to its stage 2 products which launched in 2015. This new stage 4 range is just one of the brand’s NPD growth plans for 2018.

“It was a big ask but we are absolutely delighted with the results. Davison Williams have retained our strong logo and brand positioning and quality food cues for these super exotic recipes.” Commented Mark Salter, For Aisha’s Founder.

Will Williams, Founder of independent brand design agency Davison Williams, adds:
“For Aisha has developed a distinct brand identity, so building on this was key when Davison Williams set about designing the new range of packaging. Our approach included commissioning premium photography to showcase the very best and freshest ingredients, developing a range of new colours that were more refined and grown-up, whilst at the same time ensuring the brand name remained centre stage. Ultimately, the aim was to achieve shelf standout and even tantalise the taste buds of mums and dads on their weekly shop.

Designer : Davison Williams

Locality : London, UK

Project : Baby Food Packaging Design Range