Celebrating a new View
Industry leaders of English sparkling wine, Ridgeview have launched their striking new branding at The Savoy.
Ridgeview, one of the first wineries dedicated to the production of English sparkling wine, have led the way for over 20 years in national and international development of the category.
CookChick were commissioned to move away from the existing traditional packaging to a contemporary, vibrant and proudly English design. The new look has a celebratory theme at its heart, inspired by founders Mike and Christine Roberts original strap line ‘Life is for Celebrating’.
The new logo highlights the inspiration behind Ridgeview’s name, the glorious view of the South Downs Ridge from the tasting room. The R wraps around the V in celebration of life, family and the beautiful location. All of Ridgeview’s sparkling wines are traditionally fermented in one of England’s only underground specialists wine cellars. The vibrant colour palate used across the range of neck ribbon labels were inspired by the bottle caps that seal the wines whilst resting in the cellar. The signature wine ‘Bloomsbury’ also contains the colours of a blue and green wrap, where the vineyard and the South Downs meet the blue skies.
Co-Founder & Director Lee Cook comments:
“Being the most respected English Sparkling wine brand we were honoured to
be the chosen agency for this exciting project. The objective was very simple…
‘To create category leading packaging to match their industry leading and multi award winning wines’.
Ridgeview’s founder Mike Roberts ethos “Life is for Celebrating” defined the pivotal core of this project brief and one we were proud to have visually imbued in the big idea and the intricate details throughout the brand identity and packaging”.
There is incredible detail and thought behind every element of the design,
the wrapping theme is even used in the launch invite where a rose gold ribbon creates part of the logotype, eluding to the new branding before the official launch. CookChick are now responsible for rolling the big idea out over many brand touch points including secondary packaging, signage and brand guidelines.
The New brand is already attracting attention as one wine critic writes “Love the ribbon design on the newly-branded Ridgeview bottles. It’s classy and actually feels like the personification of English sparking too. Exciting times for England’s increasingly brilliant bubbles!”
Great British Wine quotes “English wine is in safe hands with creative minds like CookChick Design. What a brand Transformation!”
Ridgeview might well be the chosen sparkling wine for Buckingham Palace State Banquets and is the official sparkling wine of No. 10 Downing Street, but there is no reason why we can’t crack open a bottle for a mid week treat at home to be enjoyed by family and friends. After all ‘Life is for Celebrating’.
Designer :CookChick Design
Locality : Brighton, England
Project : Celebrating a new View