Feliz means “Happy” in Portuguese and is an Angolan brand that aims to offer a healthier food option and bring positivity to the market.
The graphics were strongly inspired by the contagious smiles of the African kids, and is represented the smile of a boy and a girl, allowing great opportunities of communication on the shelf.
The brand is cut and establishes strong emotional connections with the consumers.
Locality : Lisbon, Portugal
Project : Feliz