In the Vietnamese culture, Mid-Autumn Festival is considered the second-most important traditional holiday after Lunar New Year. On that day, the Moon is brightest and roundest, which means reunion and completeness. With that meaning, making and sharing mooncakes, which is also round shape, is one of the hallmark traditions of the festival.
MVV Mooncakes were designed by Bond Vietnam to share a story of the MVV office-workers who have worked hard and devoted their efforts to their customer’s successes. Illustrations on the packaging show many different scenarios, like viral stories on social media or intricate packaging. The special design of MVV Moon-cake packaging was created by the combination of Vietnamese Traditional Mid-Autumn Festival’s symbols and inspiration of creative, profound and dedicated people from Media Ventures Vietnam group (MVV).
Combine of the traditional Mid-autumn mooncake packaging with the modern communications, the packaging must have the unique design and be different from all the other designs in the market.
Creative Agency : Bond Vietnam
Locality : Hanoi, Vietnam
Project : Bond Mooncake