The fruit company has farms located in two different areas, namely La Costera and La Vall d’Albaida. Location is a key factor for the company, because local weather provides fruits of the highest quality. For this reason, we decided to create a name with a direct reference to their geographical origin.
La Costera + La Vall d’Albaida = VallCostera
We have created a simple, direct, friendly brand, using rounded typography and a color palette that relates to the country, the fruit, the land and the nearby sea. Moreover, the developed graphic system brings focus on the O letter, given its formal similarity to the product they offer, with changes in color according to the various fruits they produce.