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June 20, 2017

Nueve estudio

Nueve is a design and consultancy studio. Our goal as well as our team’s goal is focused on helping our clients to stand out and to be better. In order to do so, we offer creative strategy and design solutions for all kinds of clients, from small businesses to large companies.
We offer: Corporate image, packaging, editorial, graphics, product creation and improvement,web and naming.
Our projects have been awarded many distinctions and have been featured on trade publications and exhibitions nationwide as well as internationally.

Valencian Institute of Culture
Starting from the premise that the new Valencian Institute of Culture covers different cultural areas, such as music, audiovisual/cinema, dance/theater, comprising several institutional entities, we needed a brand that took this diversity in account.
In order to carry out the brand, we focused in researching the common features shared by all the disciplines represented in the institute, namely the stage, the show and the audience.
We studied the origins and evolution of the space where all these disciplines took part throughout history.
In ancient times, the theater was understood as a physical space where all kind of cultural activities were held: music, theater, singing, dance…
By analising building plans we realized that those abovementioned common features tend to arrange forming a C-shape.
The brand for the Valencian Institute of Culture comprises a symbol, the letter C for Culture, and the typography with the Institute naming.
A C representing the Culture, the Institute’s central activity, taking its morphology from the space where this took place.
A strong brand, in white and anthracite black, with a clear, direct font, and a secondary color range for the diverse applications to be developed in the second phase of the project.
The color symbolizes the diversity of areas, entities, disciplines and activities that the Valencian Institute of Culture develops.
The font used for this brand is GT Pressura, by Grilli Type foundry

Designer : Nueve Estudio

Locality : Valencia, Spain

Project : Valencian Institute of Culture

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