May 12, 2017

Ljubiša Gornik

Carlsberg organized regional design contest for new limited can and bottle. More than 7000 downloaded design templates a total of 130 designers from six countries (Bosnia and Herzegovina, Serbia, Croatia, Montenegro, Bulgaria and Hungary) applied for the competition, and their task was to create limited edition Tuborg design. This is the winning design

Brief was „Show us your dimension of fun that music brings out of you“. Also we had fiwe words LOVE, EXPLORE, PLAY, ENJOY and FEEL. We need to use them and their meanings and describe trough our design what are dimensions of fun. Eveey word has its color, to tell their story we need to keep them that way.

Music is Tuborg Brand DNA.

I found inspiration in electronic music, which I visually connected with words by turning letters into a binary code that is graphically presented on the label.


Designer : Ljubiša Gornik

Locality : Bosnia and Herzegovina

Project : Tuborg