March 26, 2017
fortune_favourite

Jeongdae Kim

packaging concept for pills ”

Some people wake up in the morning and take multiple pills for the day.  For these people taking pills everyday is one of many tedious things, that should just not be forgotten. According to the life extension the human becomes aging and there are lots of people concerning about their health and the number of people who take medicine regularly for example, because of a certain disease, is also growing. Sometimes they have an unstable mental state, or just expect vague effects from the medicine, so from diverse reasons daily taking medicine is not a easy thing for them. Fortune pill will give those people a small pleasure to foretell the fortune for a day from a message in it. 

Through a small change by taking pills i hoped to make them happy and they find it even as a interesting moment of the daily routine. I experienced that feeling when opening fortune cookie and wondered which message is written on the paper. though the same motion we have totally different feelings when opening pills or fortune cookies. So i try to combine this feeling and the package design of medicine. This package design is not only just for the outside but it could assist contents for emotion or interest of users. In order to take out contents from inside we are required to open the package of pills like a fortune cookies. Now this concept, fortune pill, helps people feel better and have an emotional care. 

Designer : Jeongdae Kim

Locality :  Germany

Project : Fortune Pill

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