April 7, 2017
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Jamal Akbarov

My task was to create new brand for diary products which would sell in local market of Uzbekistan. The new package and trade mark needed to be a more recognizable on local market. I researched existing players of market and decided to create a new trade mark «Essi». I chose black color for all packaging, because all of competitors used a white color for their packaging. Character and identity of brand was created with unique shape of product and color-graphic concept, which allocates it among products of competitors.

Creative Agency : Jamal Akbarov

Project : Essi

Project Type: Produced, Commercial Work

Client: Milkolino Products Location: Tashkent, Uzbekistan

Packaging Contents: Dairy products, yogurt, cottage cheese

Locality : Central Asia & Russia

 

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