October 29, 2017


CookChick Design win a 3 way creative pitch to redesign St Austell’s branding & beer packaging.

CookChick Director Lee Cook comments:

“ We are very excited to be working with St Austell brewery and the Tribute brand. A long-term favourite in the southwest has now become one of the fastest growing premium cask ale brands in the UK.

This independent brewer is fiercely proud of its Cornish origins and brewing history – and quite rightly so. Founded in 1851, the company is still family owned and run.

Our approach was to galvanize St Austell Brewery’s knowledge and integrity, but also reflect a more innovative approach by this much-loved local brewer”.

CookChick were commissioned to undertake three parts of a brand & packaging overhaul: St Austell Brewery brand identity refinement, creation of a highly individual 500ml bottle and revitalization of the beer branding across their core and craft beer portfolio.

Creative Agency : Cookchick

Locality : Brighton – UK

Project : St Austell Brewery Rebrand