The design of the label is based on “lettering”: the art of writing or drawing letters or words by hand or the art of producing beautiful writing. In recent times and thanks to the digital age, we do not write out by hand very often and, in this case, the idea of the design is to go back to calligraphy to leave a unique mark on the history of wine and the moments lived around it. Our handwriting is unique and, especially, it makes us different from the rest showing all our personality. The idea of Tintillo was to create a unique brand with these features of great and unique personality. The design is completed by the creation of calligraphic ornaments to beautify the writing together with the expression of the brand and to increase its standard. These decorative elements are one or several motifs, which may be repeated and combined in series with other elements. The idea of placing said elements was to include more messages in the design in order to create a decorative poster, memorable and unique, just like the label. Using colour is an absolute economy of resources since the design is in black and white with the idea of conveying a minimalist style where the centre of attention is the name and design, not the colour. Moreover, if the design is eye-catching in Black and White, colour is no longer needed.