Lorusso y Sáez S.L. asked us for a branding, packaging and web development for its product range. A company, half Spanish and half Italian, which is born with a very clear concept when it comes to elaborate its products. The socratic concept ‘kalokagathia’: a thing can’t be truly good if it’s not also beautiful, as beauty and goodness are always inseparably bound together.
Its dedication transforms into the elaboration of exquisite quality extra jams. It was very important that the brand and packaging transmit these high range values of the product, served in spherification format too.