Cydr Lubelski, an alcoholic beverage, is one of the first Polish ciders that was launched onto the Polish market in 2013. Brandy Design created the logo, visual identity, packaging, POS and promotional materials that were used in the campaign to introduce this new product throughout Poland. A simple, minimal and fresh visual language gives the product a modern and universal character as well as an effective shelf impact.
Shortly after the launch Cydr Lubelski became the most popular cider in Poland and gained 60% of local cider market. The product line still expands successively. Brandy Design Brandy Design is responsible for the visual guidance of the brand.