Dalston’s premium soft drinks are handmade in East London from 100% natural and locally sourced ingredients. B&B was tasked with creating a compelling visual identity and packaging, able to evolve the brand from its hipster niche into an established and expert soft drinks maker, while still communicating its hands-on approach to production. Mindful of the boom in both craft spirits and craft soft drinks, B&B was keen to avoid the codes and clichés of the category – from handdrawn type to artisanal language.
The resulting identity features a dominant D incorporating a series of expressions of the hand-mashed product process – from grating ginger to squeezing fruit. By emphasising the brand’s process within the logo, the design is able to avoid the more expected codes of craft, while the bold D enables brand recognition while allowing for individuality across the range. It’s accompanied by a contemporary vertical logo and presented on a wraparound label that echoes the shape of the D. The tasty, eye-catching, colour palettes can be seen across body and neck labels and caps, and are designed to offset the natural colour of each drink for a vibrant and refreshing effect.