“Gorski”  is the pure honey of extreme quality. This premium product is made both for Serbian and German market.

In accordance with that designers’ task was to create elegant and luxurious packaging for three types of the pure honey but also the identity of the brand as a whole.

The principal idea was to combine the luxury with the Serbian tradition.

In order to incorporate traditional elements, we made a research of the ornaments presented on Serbian cultural monuments, monasteries, old banknotes, handmade rugs and clothes, etc. 

After the research, we constructed the stylized ornaments in accordance with the purpose. In the unique design, each product of the same brand has different ornament on its package.