The product got its name from the traditional technique of milking. Mr. Petrenitis Nikolaos and A3 team wishing intensely to capture the brandname in a recognizable image, designed in an abstract way a sheep mammary gland as part of the logo. The font used aimed to enhance the traditional character of the product while white was chosen as the main colour. The product packaging was designed taking into account the bottles used by the milkmen of past decades in Greece. It was dressed with a wooden screw cap and hydrophobic synthetic fur paralleling it with a sheep and its pure raw material. The packaging of MILKING is an original project which, through a creative perspective, fully reflects the image of raw organic milk.