Label design was performed for a range of semisweet varietal wines of Turkmenistan, which are distributed in the local market of country. Our designers have set themselves two basic challenges. From the one hand we wanted to see a colourful and bright appearance using traditional/national motives which are close to customers’ perception of Turkmenistan. From the other – we decided to perform a label with a frank “European approach”, with a modern stylistic – laconic and in good taste.
During the work process we chose the variant with stylized, rich ornament/tracery, more specifically – its fragment. Label printing was performed using the most advanced technologies thanks to which the ornament was executed perfectly. As a result we came to hand a contrasting combination of austere label form/structure with rich and bright elements of traditional stylistic.