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October 16, 2016

TSMGO

The Turdetano range is composed of two red wines and two white wines. Its image was inspired by the ceramic vestiges of Turdetania, the most prosperous region of the Iberian village settlements in the Aljarafe region of Seville. A proposal that captures the essence of its art; creating harmony from opposing geometric elements of great symbolism and genuine beauty.

The decorative elements of Turdetan pottery revolve around the symbolism of natural elements, opposing each other, yet in perfect harmony: fire and water; the sun and the moon; feminine against masculine; curved forms versus straight lines.

Our design interprets the contrasts of Turdetan decoration, creating a graphical representation system for the entire range of wines which combines the old and the new; the force of fire against the versatility of water, feminine against masculine.

The meticulousness of the Turdetan artisans can still be felt in its art. As a tribute to this careful attention to detail, we apply inks with metallic flashes to the labelling, in addition to Braille varnish techniques on Crianza wines to create embossed features, with UVI varnish for the young wines.

–––– The result is a cohesive range which shows the unique personality of each wine in a surprising, modern way, rich in meaning.

Project : Turdetano

Design Agency : TSMGO

Location : La Rioja, Spain

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