Vogel’s ‘Win fresh air’ promotional packs launched.

Vogel’s wanted to create a range of limited edition packs to promote the brands ethos of ‘loving the great outdoors’ – using both the packaging and a ‘Win Fresh Air’ competition.

With a clear brief to focus on nature, Design Activity developed a range of striking, vibrant insect patterns.

Using a different pattern for each bread variant and a simple, iconic balloon graphic to clearly show the competition element, they are sure to grab consumers’ attention on shelf !