December 11, 2016
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Alena Ploski

Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato juice. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design. The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label.

Creative Agency : Alena Ploski

Locality : Tel Aviv, Israel

Project : Olaf Sardines

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